Monday, December 04, 2006

Super Buying Group for Landscape Contractors and Pond Pros

For Immediate Release For Further Information Call
Eric Triplett at 630-495-3445, or email him at eric@ila411.com


A Super Buying Group For Landscape Contractors and Pond Professionals Announces Its Official Launch

Redlands, CA - It took almost three months of weekly meetings and homework to polish off all the rough edges, but Chief Marketing Officer Eric Triplett, (Exotic Aquatics, Redlands, CA) announced that The International Landscape Alliance (ILA), a super buying group for pond installers and landscape contractors will begin accepting members on November 15th.

Widest Product Selections and Best Prices
“It’s taken way more time and effort than I thought it would,” Triplett said. “But this fragmented industry is really in need of change. My fellow ILA board members and I agree that a well conceived buying group designed to provide members with the widest selection of products, at the best prices on the market, will constitute an awesome step in the right direction.”

Lots More Than Selection and Prices
In the words of Chief Business Development Officer Freddie Combas, (Florida Water Gardens, Orlando, FL) “Wide selections and incredible prices are only the tip of the iceberg. We’ll be working with members who want to increase their Internet presence and take advantage of 21st century marketing techniques to improve their overall efficiency. Members will also have access to better advertising rates, better equipment purchase and rental rates, better insurance rates, best business practices, as well as educational programs that benefit them,” Combas said.

Precedent Setting
According to CFO Aaron Powers, (Aquatic Art Forms, Wheaton, IL) “Nothing like this has ever been attempted in our industry before, so significant precedents are going to be set. With the tools that we offer, our members will to be able to compete profitably with anyone in the market. I know the rumors have been flying ever since Pondapalooza, but we’ve kept a low profile in order to get our ducks in a row. At this point I’m confident the ILA is destined to be at least one of the industry’s major stories in 2007,” Powers added. For more information on the official ILA launch, call Eric Triplett at 630-495-3445 now.

The ILA Board of Directors Include:
• Chief Executive Officer Rick Osbourne of Deep Discount Pond Supply in Oak Lawn, IL (Rick@ILA411.com) 630-495-3445
• Chief Marketing Officer Eric Triplett of Exotic Aquatics in Redlands, CA (Eric@ILA411.com) 951-538-4537
• Chief Operating Officer John Olson of Graystone Creations in Sunset, (John@ILA411.com) FL 954-540-4321
• Chief Communications Officer Mike Garcia of Enviroscape in LA, (Mike@ILA411.com) 310-420-8507
• Chief Business Development Officer Freddie Combas of Florida Water Gardens, in Winter Park, FL, (Freddie@ILA411.com) 407-679-7787
• Chief Financial Officer Aaron Powers of Aquatic Art Forms in Wheaton, IL (Aaron@ILA411.com) 630-400-2135
• Chief Information Officer Kenny Floyd of Aquatic Construction in New Orleans, LA (Kenny@ILA411.com) 504-813-4894

###

Super Buying Group for Landscape Contractors and Pond Pros

For Immediate Release For Further Information Call
Eric Triplett at 630-495-3445, or email him at eric@ila411.com
A Super Buying Group For Landscape Contractors and Pond Professionals Announces Its Official Launch

Redlands, CA - It took almost three months of weekly meetings and homework to polish off all the rough edges, but Chief Marketing Officer Eric Triplett, (Exotic Aquatics, Redlands, CA) announced that The International Landscape Alliance (ILA), a super buying group for pond installers and landscape contractors will begin accepting members on November 15th.

Widest Product Selections and Best Prices
“It’s taken way more time and effort than I thought it would,” Triplett said. “But this fragmented industry is really in need of change. My fellow ILA board members and I agree that a well conceived buying group designed to provide members with the widest selection of products, at the best prices on the market, will constitute an awesome step in the right direction.”

Lots More Than Selection and Prices
In the words of Chief Business Development Officer Freddie Combas, (Florida Water Gardens, Orlando, FL) “Wide selections and incredible prices are only the tip of the iceberg. We’ll be working with members who want to increase their Internet presence and take advantage of 21st century marketing techniques to improve their overall efficiency. Members will also have access to better advertising rates, better equipment purchase and rental rates, better insurance rates, best business practices, as well as educational programs that benefit them,” Combas said.

Precedent Setting
According to CFO Aaron Powers, (Aquatic Art Forms, Wheaton, IL) “Nothing like this has ever been attempted in our industry before, so significant precedents are going to be set. With the tools that we offer, our members will to be able to compete profitably with anyone in the market. I know the rumors have been flying ever since Pondapalooza, but we’ve kept a low profile in order to get our ducks in a row. At this point I’m confident the ILA is destined to be at least one of the industry’s major stories in 2007,” Powers added. For more information on the official ILA launch, call Eric Triplett at 630-495-3445 now.

The ILA Board of Directors Include:
• Chief Executive Officer Rick Osbourne of Deep Discount Pond Supply in Oak Lawn, IL (Rick@ILA411.com) 630-495-3445
• Chief Marketing Officer Eric Triplett of Exotic Aquatics in Redlands, CA (Eric@ILA411.com) 951-538-4537
• Chief Operating Officer John Olson of Graystone Creations in Sunset, (John@ILA411.com) FL 954-540-4321
• Chief Communications Officer Mike Garcia of Enviroscape in LA, (Mike@ILA411.com) 310-420-8507
• Chief Business Development Officer Freddie Combas of Florida Water Gardens, in Winter Park, FL, (Freddie@ILA411.com) 407-679-7787
• Chief Financial Officer Aaron Powers of Aquatic Art Forms in Wheaton, IL (Aaron@ILA411.com) 630-400-2135
• Chief Information Officer Kenny Floyd of Aquatic Construction in New Orleans, LA (Kenny@ILA411.com) 504-813-4894

###

Friday, September 15, 2006

Ten Tips for Preparing Your Water Garden and Fish for Fall

Consider these helpful hints this month to get the most out of your pond,
while preparing your fish for fall.

September is a very beautiful month, my favorite by far. The sun hangs a
bit lower in the sky, softening its brilliance. The dog days of summer are
over, the climate becomes milder, and the evenings express hints of the
crisp fall weather that is yet to come. Meanwhile, the pennant race begins
to heat up!
Throughout this month your tropical water lilies will continue blasting
fragrant flowers well into October, while your hardy water lilies will start
to slow down, saving energy in preparation for their winter slumber.

Many of your marginal aquatic plants will get a second wind when we get
past the intense summer heat, while several of the cooler weather aquatic
plants such as golden buttons and water cress may show signs of awakening.

This time of year your water gardens will maintain water temperatures in
the high 60's to low 70's. Use this temperate weather to your advantage to
touch up your summer tan naturally and pump up your fish with the last of
your high protein summer food to prepare them for their winter slumber.

I'm a firm believer that you get tenfold what you give; therefore, get
100 percent out of your pond in September by performing these 10 simple, yet
affordable tasks this month to reap the all the rewards your pond has to
offer:

1. Stock Up on Wheat Germ Food

This month you will want to use up the last of your high protein growth
formula fish food, and stock up on carbohydrate-based, wheat germ fish food,
unless you have some left over in your freezer from spring.

As the water temperature drops into the low 60's, you will want to feed
a quality fish food with the main ingredient of wheat germ for easy
digestion.

2. Use a Pond Thermometer

If you don't have a pond thermometer, get one! If you have one, clean
it up, and get into the routine of regularly checking your pond's water
temperature.

You will want to know when your pond's temperature drops below 60
degrees. As the water temperature cools, you will want to accordingly
adjust your fish feeding regime.

When the water temperature drops and holds to below 55 degrees,
discontinue feeding your fish, both Koi and goldfish, until next spring when
it maintains 55 degrees or above.

This concept is difficult to grasp; however, if you maintain your water
quality, and your fish have been fed properly over the summer, your finny
friends will welcome the winter slumber, especially because we have such
mild winter weather in our area.

3. Check Your Scarecrow Motion Sensor Devise

Egrets and blue herons, which I refer to as the T. rex of water gardens,
may have not bothered your fish recently, but that may be because the water
temperatures and fish metabolisms have been at their peaks for months due to
the summer heat.

As the water temperature cools, so will the metabolism of your fish.
This means their reflex movements will become slower, making them easier
prey for their predators.

To help protect these pets, which provide so much tranquility to you
year round, be sure you have a working Scarecrow motion sensor devise for
every 100 square feet of surface area in your water feature. Install fresh
nine volt batteries in your Scarecrows.

4. Trim Trees

One of the most overlooked, proactive and preventative actions you can
take to maintain a healthy pond is to prune deciduous trees in close
proximity to your water feature.

Consult horticulture books, plant nurseries, Master Gardeners or members
of the Redlands Horticultural & Improvement Society to determine the best
pruning time and method. Do not top your ornamental trees; only fruit trees
can handle being topped without damaging the tree's integrity and structural
well-being.

Keeping leaves out of your water feature will help control nutrients in
your pond, and save you time and money spent maintaining your pond.

5. Add Beneficial Bacteria

At this time of the year, when your pond's beneficial bacteria starts to
slow down, it always is a good idea to super charge your pond with a mighty
dose of beneficial pond bacteria.

Dose your pond with up to 10 times your regular dose to consume as much
organic debris as possible in your pond and filtration systems. Be liberal
with your inoculations this month, as you can't overdose your pond with
beneficial bacteria.

6. Prepare for String Algae

Established ecosystem ponds, which are properly maintained over the
summer, are absolutely, undeniably carefree with little to no string algae
problems. However, as the water temperature cools and nutrient levels are
high, conditions for string algae are at their peak.

This is the time to stock up on your preferred water treatment product
for controlling string algae in your pond. At the first signs of string
algae, if treated properly, the hairy nuisance should not be an issue.

7. Stop Fertilizing Water Lilies

Water lilies are the jewels of the most avid water gardeners' ponds.
From the common, hardy water lily to the rare, and usually expensive,
tropical water lily, you will find both fragrance and stunning beauty in the
blossoms that adorn our ponds.

The serious water lily addict will figure out that by fertilizing this
elegant aquatic plant you will be rewarded with more intense blooms more
frequently. Use aquatic fertilizer tablets designed for water gardens to
achieve the best results, throughout the summer months. However, September
is the month that fertilization should stop!

This month, your water lilies will come to the end of their growing
season and start to shut down, preparing for dormancy for the approaching
winter months. If you continue to fertilize now, the only thing that will
benefit from your efforts will be string algae! AURGH!

8. Consider Aeration

Aerators are the most overlooked, inexpensive way to benefit your water
feature year round. Not only does a good outdoor aerator add fantastic
water circulation from the pond's top to bottom, it also looks great with
the bubbles splashing at the water's surface.

During the winter, most pond owners reflect and record, in stone, the
data collected over the past year's pond season. When the new season
arrives, most pond owners refer to their notes and treat the new season just
like the previous one.

What most pond owners fail to consider is that their Koi at the
beginning of last year's pond season were substantially smaller. Of course,
larger fish tend to need more food, which places more strain on your water
quality.

An aerator easily can be installed into your existing pond and is well
worth the time and investment. When you have a quality aerator on your pond
everyone -- ranging from fish and plants to beneficial bacteria and you --
benefits.

9. Install Underwater Lighting

The days get shorter this month; therefore, much of the time you spend
at home will be after dark. With the investment of just a few hundred
dollars, you can double your enjoyment of your pond with the addition of
underwater lighting.

Pond owners, who already have a low voltage, underwater lighting system,
certainly agree with me that fish seem to kick things into overdrive in the
evening, performing a wonderful aquatic ballet in and out of the underwater
lighting system.

If you have such a system, then check the timer to ensure it is coming
on at the time that best fits your schedule. Make sure that any rapid growth
of aquatic plants over the summer haven't covered any lighting stations,
and, of course, replace any burnt out bulbs.

To see how underwater lighting enhances and illuminates water gardens,
attend the fifth annual "Moonlight Pond Tour for the Cure" charity event,
hosted by Exotic Aquatics, from 5 to 10 p.m. Friday and Saturday, Oct. 6 and
7 in Redlands and neighboring communities.

Proceeds from this self-guided tour will benefit the Juvenile Diabetes
Research Foundation, along with other authorized non-profit organizations.
Non-profits interested in selling tour tickets to benefit from the proceeds
are welcome to contact Exotic Aquatics at 1-800-522-5043.

Tickets are $10 per person, with no charge for youth, ages 10 and
younger. Tickets will be on sale, starting at month's end, in Redlands at:
Exotic Aquatics' headquarters, 609 Amigos Drive, Unit One (week days); and
Daryl's Pet Shop, 860 W. Redlands Blvd. (daily).

10. Attend a Koi Fish Seminar

Koi hobbyists, retails, contractors, and veterinarians and other health
professionals are invited to a Koi health and disease seminar, hosted by
Exotic Aquatics, from 8 a.m. to 4 p.m. Sat., Sept. 23 at its headquarters.

Experts will cover Koi health and nutrition, including what to look for
in buying and handling Koi, water quality and tank health, plus diagnose
problems and prescribe treatments.

Exotic Aquatics will host a Koi wet lab from 8:30 a.m. to 4 p.m. Sun.,
Sept. 24 at its headquarters. Guest speaker will be Vicki Vaughan, director
of Aquatic Services at the University of Georgia College of Veterinary
Medicine and Director of KOILAB, a complete diagnostic service for fish.

Participants will learn how to biopsy fish and identify parasites under
a microscope, administer anesthesia and inject antibiotics.

A microscope is highly recommended for the wet lab. You may bring your
own, or pre-order the Pond RX 400x magnification through Exotic Aquatics for
$139. Microscopes will be available the day of the wet lab for $189.

Seating is limited for either day of this annual weekend event sponsored
by Exotic Aquatics, which also is known as The Pond Diggers. For more
information, or to make a required reservation for either day, call
1-800-522-5043, or visit www.exoticwaterscapes.com.


Eric Triplett owns Exotic Aquatics, recognized nationwide as one of
the country's top pond and pondless waterfall construction companies.
Triplett is a Certified Professional Pond Contractor and an authorized
dealer for Russell Watergardens, specializing in the Hydro Vortex Biological
Waterfall filter and a "Dry Hands Cleaning" Hydro Clean Skimmer. To reach
The Pond Digger, call 1-800-522-5043; or visit the company's website at:
www.theponddigger.com or

Tuesday, September 05, 2006

Hawaiian Event Showcases Genuine Japanese Koi Now Being Bred In America

As all water garden enthusiasts know, koi imported from Japan, are considered the crown jewels of ponds. Not to diminish the virtue of the domestics, but Japan’s unique culture, and temperate climate has historically proven to be the best breeding grounds for the Van Gough’s, the Monet’s, and the Renoir’s of koi…until now.

The Results of the Hawaiian Experiment
You see in 2001 several top Japanese koi breeders decided to test out Hawaii as a koi breeding ground. After all, the climate and culture of the Aloha state are very similar to Japan’s. So they formed a company called Kodama Koi Farm (KKF) and began their Hawaiian koi breeding experiment. Now, five years later, those koi breeders are ready to showcase the results of their experiment for the world.

The Big Event in Late October
In an unprecedented event scheduled for October 24th through 26th at the Hyatt Regency Hotel Waikiki in Honolulu, HI, KKF will host koi hobbyists and dealers from across North America who are interested in the possibility of buying genuine Japanese koi without having to fight the customs, tariffs, and shipping battles that cause Japanese imports to be so incredibly expensive. After all, despite its cultural and climactic similarity to Japan, Hawaii is still a member of the United States and as such, Hawaiian companies can do things that Japanese companies can’t do.

Legendary Breeders on Hand
Several legendary Japanese breeders will be on hand to provide information and to answer questions for attendees. If you’re interested in attending this unique, precedent setting event, all reservations are being handled through Russell Water Gardens of Redmond, WA (www.russellwatergardens.com).

Make it an Adventure,

Henry Jones, Jr.


P.S. A Schedule of Events
Here’s a link that includes a schedule of events for anyone who’s interested in attending. Check it out and see for yourself.

http://mail.google.com/mail/?view=att&disp=vah&attid=0.1&th=10d69bcd146d752b

Saturday, August 05, 2006

Pond Pro's Offerred FREE Access To All These Posts

Hey pond professionals, if you're checking this blog site out for the first time I want you to know that if you like any one of these posts, I encourage you to cut and paste them (please don't edit them) into your own web site.

For that matter if you want to post the entire blog site on your web site our Internet address is www.pondprofits.blogspot.com. Either way, welcome aboard, and we'd like to hear all your comments and suggestions. The more of you who join in on this discussion, the more valuable it is to all of us.

Make it an Adventure

Henry Jones, Jr.

Pondapalooza 2006 Delivers a Winner!

I just returned from Pondapalooza 2006 in Pittsburgh and I must confess that I was very impressed…not with the number of attendees, but with the quality of attendees, and the cutting edge thoughtfulness of the presentations that I saw.

An All-Star Team of Attendees
On the first count I spotted a number of key players in the water gardening industry including folks like Charles Thomas of Lilypons Water Gardens (Adamsville, MD), Eric Triplett of Exotic Aquatics (Redlands, CA), Freddie Combas of Florida Water Gardens (Orlando, FL), Mike Garcia of Enviroscapes (Los Angeles, CA), Kenny Floyd of Aquatic Construction (New Orleans, LA), Rolf and Anita Nelson of Nelson Water Gardens (Houston, TX), John Olson of Graystone Industries (Sunrise, FL), Gus Collier of Collier Companies (Richmond, VA), Craig Marciniak of Tranquil Water Gardens (Providence, RI) Gary Wittstock and Jeff Payton of Aquascape Designs (St. Charles, IL.)…just to mention a few.

Talk about a group of heavy hitters who have helped to build the water gardening industry into what it is today! I’m talking about a true all-star team of pond pros who came from all across the US to attend this year’s Pondapalooza. Whatever Roseanne Conrad did to attract this upper level, cream of the water gardening crop, she should continue doing it. Kudos to Rosanne and her Pondkeeper team for that. If quality is the secret to success, the Pondapalooza 2006 was a winner for sure.

Democracy In the Pond World
Speaking of well thought-out presentations let me start off with Rick Osbourne’s How David Can Compete Profitably With Goliath presentation. A self-professed political junkie, Osbourne could have been more eloquent, more animated, and more charismatic in his presentation. But what he lacked in showmanship, he made up for with his ability to connect with the Moms and Pops who made up his audience.

I endorse completely his take on democratizing the pond market. They were right on the mark. Monarchs and Monopolies in any industry are cancerous. That’s why we have anti-trust laws…not that we pay any attention to them these days. But as Osbourne pointed out in the first five minutes of his presentation, “In a democracy power flows from the bottom up. In a dictatorship it flows from the top down.” The dots are all out there, the job now is to connect, organize, and unify them. If the David’s of the pond world find a way unite, the Goliaths of the pond world will be forced to sit up and listen.

Internet Marketing…It’s About Time
John Olson’s presentation entitled Driving Customers and Profits to Your Business With Internet Marketing was another one that stood out. It was a highly informative and refreshing swing at bringing the pond world into the 21st century. When nobody else had the courage and foresight to talk about the true future of water gardening, Roseanne Conrad took a chance and introduced Olson in the Summer edition of Pondkeeper Magazine, and again at Pondapalooza. And Olson delivered in spades.

I wholeheartedly agree with Olson’s claim that Internet Marketing is a necessary part of a solid 21st century marketing plan, whether you’re a contractor or a retailer or both. It’s about time we pull our heads out of the sand on this issue. And those who fail to do so will be sucking their competition’s dust in the not too distant future.

Other First Class Presentations
Other stand out presentations included Stephen Blessing’s Water Garden Retail Ideas That Sell, Troy Zellers’ Exploring New Pump Technology, Gary Jones’ Selling Healthy Fish, and Kip Creel’s keynote address on Embracing Innovation. If you were looking to get a taste of all the different flavors in the water gardening rainbow, this year’s Pondapalooza event certainly delivered. Congratulations to Roseanne Conrad for her tireless perseverance. She’s made a believer out of me.

Make it an Adventure,
Henry Jones, Jr.

Friday, July 21, 2006

John Olson Presents at Pondapalooza in Pittsburgh

Attention Pond contractors and retailers. If you're planning to attend Pondapalooza this year in Pittsburgh, make sure that you catch John Olson's two Internet Marketing presentations on August 1st and 2nd. And while you're at it, Rick Osbourne, one of our other founding members will be presenting on the same two days.

So if you plan on attending Pondapalooza this year stop in on both John and Rick, they'll be glad to see you. John may even autograph a copy of his recently published book, The Pond Pro's Guide to Internet Marketing.

Pittsburge promises to be an adventure,

Henry Jones, Jr.

Thursday, June 22, 2006

Welcoming Deep Discount Ponds to the American Ponds Team

This one is short and sweet, but I'd like to take this opportunity to welcome Deep Discount Pond Supply (www.deepdiscountpondsupply.com) to the American Pond Supplies Family of distributors. Located in Chicago, the city of big shoulders and the geographical heart of the nation, they carry a full supply of...
  • pond kits,
  • pondless waterfall kits,
  • pumps that keep on ticking like a proverbial Timex watch,
  • pond liner,
  • and all kinds of other things that water gardening enthusiasts will take a liking to.
  • They also offer GREAT PRICES,
  • WONDERFUL WARRANTIES, and
  • FREE SHIPPING on all American Pond Supply products

So here's a toast to our newest distributor. Welcome aboard to Deep Discount Pond Supply!

Make it an Adventure

Henry Jones, Jr.

Friday, June 16, 2006

Walking the Walk Before Talking the Talk

Selling a pond is a lot like selling a membership to the local health club. That is to say, if you walk into the local health club and you’re thinking seriously about buying a membership, you’ll expect to be greeted, and to be instructed by a person who not only talks the talk, but one who walks the walk too. If the sales person is as overweight and out of shape as you, why would you listen to their advice? That being the case, odds are no matter how good their pitch, the advice will fall on disbelieving ears.

First Hand Experience is Impossible to Beat
The experience of selling a pond has very similar characteristics. The buyer wants to get advice from someone who’s actually been there and done that…from someone who has wrestled with the alligator first hand, and who knows from personal experience what problems are likely to be encountered, and how to avoid them.

You Need to be Able to Say…
It is extremely helpful to be able to answer a question by saying, “Well Ted, in my pond I can hardly wait for the water hyacinth to start sucking up all the extra nutrition in the pond, because when they do, my water clears up like magic, no chemicals, no machines, treatments required.” It’s helpful to be able to say, “My wife couldn’t believe that the crew started with a green grass lawn at eight AM, and finished at four PM with a gorgeous pond and more water gushing over the falls than she’d ever imagined possible.” It’s helpful to be able to say, “My pond has a fish cave in which my koi can hide when and if a heron or a raccoon comes a calling. To be honest, we’ve never lost a fish.”

Your Customer Will Know…
If don’t actually have a pond and you’re unable to legitimately talk about what you do in and around your pond, it’s hard to be convincing to a person looking you right square in the eye. In other words if you’re BS’ing, the customer will intuitively know, and they’ll discount the advice that you offer. But when you can tell story after story about your own personal experiences with friends and family around your own pond, you become real believable real fast, just ask the sales person in the health club.

Make it an Adventure,

Henry Jones, Jr.